From Blog

Sales Team Recognition Programs Boost More Than Just Morale

The sales team of any organization is, in some respects, like an army of soldiers. There is an intricate process involved in the creation of products and services, with the sales team on the front-line to present it all to the world. While in many cases, sales professionals are supported by a variety of other departments operating behind the scenes, such as production, marketing, and business development, their efforts to bring the products and services to the end-users are undeniably invaluable.

Therefore, like any other employee, keeping the sales team motivated is vital to the health of your company. Perhaps the most obvious reason is to keep your revenue on the rise. A well-recognized and motivated sales professional will be more interested in maintaining a strong performance for the organization. And with their high level of exposure and direct interactions with your customers, their feelings towards the company can be both intentionally and incidentally expressed to the public. The more motivational spirit they have, the better chance they have of engaging potential customers in a positive and productive manner.

Here are a few indicators of the importance of employee recognition programs:

Turnover and Retention

Good retention rates mean that the company is saving money. It takes lots of resources to professionally nourish an employee. Yet, too much turnover can make all of those efforts go to waste. Employee retention also indicates that your employees are satisfied with the work atmosphere and motivated to do their best. Moreover, old employees become experienced and well-versed with the vision and mission of the company. A retained sales team is better equipped to drive growth and increase your sales.


Employees who lack the motivational spirit will never be able to show their full potential. It’s natural to feel subdued if one’s talents and achievements are not appreciated. Most of the time, rewards and appreciation do not have to come in monetary form, or as an intrinsic benefit. A few words of appreciation from one’s manager or peers can make a big difference. In many cases, sales teams are expected to hit aggressive goals and targets. Across the board, these hardworking professionals will be far more up for the challenge if they feel that their efforts are appreciated.


Due to rising competition in the marketplace, the status quo work environment may not be enough to maintain healthy morale and proper motivation. In such a highly competitive profession as sales, companies that succeed are those that not only understand the value of their employees, but genuinely appreciate their efforts, and recognize them accordingly. Always remind your sales team of the impact of their previous achievements, and actively aim to support their future success. This process can maintain the morale among your sales employees, even when times are difficult.

In the end, a good employee recognition program will have a positive impact on the entire organization. Motivated sales professionals are incredible assets for every company, and proper investments into the livelihood of your employees will produce a positive return, every time.

Let the team at Lane Award help you maximize the strength of your sales force with an employee recognition program that’s tailored to you. Visit today to get started!