“You have to say thank you once in a while,” says Sherman Gleekel, Executive Vice President of Grace-Lee Products in Minneapolis.

Grace-Lee has a long-running program both for demonstrating appreciation of its customers, as well as recognizing performance within their own company. The company manufactures a wide range of cleaning products and specialty car wash equipment.

“Each year we give the ‘President’s Achievement Award’ to our top salespeople,” Gleekel says. “We have a beautiful plaque that holds 20 years of names. There’s something about seeing your name engraved and displayed in a way that says ‘this person is the best!’ It makes us proud to have such top rate people. We believe this program instills pride by virtue of our people knowing their efforts are recognized.”

Grace-Lee acknowledges its customers by sending them specialty items such as calendars, key chains, appointment books, candy jars and pens.

“Good customers are the only reason any business is able to succeed. We believe that providing them with small promotional gifts is one way of saying ‘thank you.’ Each year, our customers look forward to receiving the variety of promotional items our sales force distributes.”

Sherman Gleekel photo testimonial

Sherman Gleekel Executive Vice President of Grace-Lee Products in Minneapolis

In Loving Memory
Sherry Gleekel
A loving husband and caring father,
Sherry was both a mentor and loyal customer to the Lane Award Family.
Sherry you will be dearly missed.

“Everybody needs a goal to strive for,” says Larry Zelfer, Phoenix-area Sales Manager for Snap-on Tools. “We have a Dealer of the Month program as well as our annual, year-end awards presentation. We expanded our recognition program a few years ago and it has proven to be extremely successful, because it creates positive competition within our sales force.”

The Snap-on dealers work long hours, driving from account to account in trucks that serve as a showroom for high-quality mechanics’ tools. Zelfer believes that internal company recognition keeps morale, performance, and most importantly, sales, at a high level.

Snap-on Dealer Brent Gillespie joined the company three years ago, and since that time has earned over 110 Snap-on awards.

“It’s always exciting to win these awards because they are presented in recognition of your hard work,” Gillespie says. “It is an incentive to keep you motivated. The awards are usually presented during sales meetings, and when you are among your peers and are chosen as being a leader in top sales performance, it tends to get you pumped up to reach or exceed that level of excellence again.”


Larry Zelfer Phoenix-area Sales Manager for Snap-on Tools

U-Haul Corporation was founded in 1945, and now has thousands of dealers spread across the country. Many of these dealers proudly boast a line-up of plaques marking a history of longevity ranging from 5 to 55 years of service with U-Haul.

“These awards are presented for every 5 years of service and they are something anyone would cherish,” says Layton Baker, Vice President of Marketing for Dealers and Centers.   “They show that a dealership is a stable business and has provided customer satisfaction over a long period of time-a dealership with whom you can do business confidently.”

Each U-Haul dealer is an independent businessman who often also operates other businesses closely related to the rental trucks and trailers.

“The awards accomplish many things. They keep our name in front of the local community over a long period of time, which in itself is a form of advertising and marketing,” Baker says.

“In addition, we like our dealers and new dealer prospects to feel there’s a lot of support at the corporate headquarters for what they do-to know how much their efforts are recognized and appreciated.

Layton Baker testimonial image

Layton Baker Uhaul - Vice President of Marketing for Dealers and Centers

Social Media Reviews

Customer Stories

I have worked in customer service for eight years with Macy’s; I know what good customer service looks and feels like when you are shopping around for a specific item. Her customer service was amazing. She focused her attention on my needs. She provided me with a couple of recommendations. I went with one of her recommendation and my product came out amazing. I am very happy with what I purchased. Keep up the good work Debra. I will be back for more!! Thank you – Cerila, OYS LLC, 2018
I would like to take a moment to recognize Debra’s great hospitality and Customer service.
Debra greeted me with a great smile, a welcoming hello, and an eager attitude to take care of my needs. I ordered a special recognition piece and was pressed for time with the turn around. Without hesitation Debra did the research on the piece, check for materials and completed the initial work by speaking to the artist to ensure that my needs could be met. She confirmed, assured me and closed the deal by having the piece completed and delivered hours ahead of the scheduled completion and pick up time. I was extremely pleased with all aspects of my experience, and will continue to brag on Lane Awards and the outstanding service in which you continue to provide. Great job… again!
– Steve, Southwest Airlines, 2018
Our non-profit recently decided to honor an office for their continued support over the past 5 years. We decided a nice plaque was appropriate and decided on a budget.
We found a few businesses in the valley that could do what we wanted but after initial conversation with Debra we realized we didn’t need to look further.
From beginning to end, Debra provided excellent customer service.
Overall, very professional, consistent and quick… plus the plaque we purchased surpassed our highest expectations.
We will be coming back again. – Brian, Az4Education, 2018
I would like to give a BIG THANK YOU to Debra, Recognition Specialist, for going above and beyond the call of duty.
I contacted Debra on Monday, July 30th to inquire if it was possible to have a last minute custom made plaque for a retirement event by Wednesday afternoon. I asked her “can you help me part the Red Sea?” We laughed and she said yes. She was able to find the wood selection I was looking for and took the time to explain in details the options, verbiage, colors, designs, prices and provided me samples of photos on how the colors and logo would look like and what she could do for me to have it ready by Wednesday afternoon. She was detailed, had patience and she was a pleasure to speak with.
When I went to pick-up the retirement plaque on Wednesday, she waited a few minutes after 5 pm for me. When I saw her, I hugged her told her THANK YOU for going above and beyond. She is amazing and her excellent customer service was above and beyond. The custom made plaque for MaryEllen’s retirement event was a success! I could not have made the event extra special without Debra’s help.
Thanks a Million Debra!!! – Maribel, Maricopa County Human Services Department, 2018
This is to let you know that on our order received last week, Debra was very great to work with, the order was perfect, even with us making changes through the whole thing! And on time / early as well. I was apprehensive with my demands, but had nothing to worry about!
Thank you Debra! – Danielle, Alphagraphics Las Vegas Convention Center, 2018
I wanted express my gratitude for exceptional customer service. It is refreshing to know that organizations still care about customer service. Thank you – Wendy, Habitat for Humanity Central Arizona, 2018
Mack!! You outdid yourself… the paper weights are SPECTACULAR! Thank you so much for finding the ideal gift for our major donors. It is truly beautiful and very meaningful. With appreciation – Sarah, Sandra Day O’Connor Institute, 2018
Thank you so much, Mike. The plaque looks great, my husband LOVED it. Again, I want to say that Lane is lucky to have you as an employee. In my experience many organizations fall short and therefore fail to retain or increase relations with customers. Well, I will most definitely recommend Lane Award to everyone and use your service in the future. – Lorena, Arizona Department of Transportation, 2017
I appreciate everything Lane Award does for me! You all make it so easy for me to order plaques. Thank you. – Deborah, Arizona Department of Transportation, 2017
I just wanted to take a minute to let you know your Recognition Specialist, Alicia, is doing a fantastic job! Each time I have stopped into Lane Award, Alicia has provided excellent customer service and is very professional. I really commend the prompt and courteous service provided by Alicia. Great service makes customers feel that you care about developing a long-term relationship for their business and based on my experience working with Alicia, I will always recommend your company and continue do business with your company. – Richard, Maricopa County, Judicial Branch Security, 2017
I would like to thank you both for the wonderful job and quick turnaround on the awards! The result was over 180 people attended our ‘Day on the Capitol Lawn’ event and we had some Legislators visit our event. I could not thank you both [enough] for all the help! – Jessie, Assistant Director of the Arizona Division of Occupational Safety and Health (ADOSH), 2017
I would like to recognize Alicia for her excellent customer service. Alicia was very quick in responding to my inquiries and questions. I really commend the prompt service provided by Alicia. Great service makes your customers feel that you care about developing a long-term relationship that mean more than just making a sale. Based on my first experience dealing with Lane Award Manufacturing and the excellent service that was provided to me by Alicia, I know I will be utilizing your service in the future and highly recommend potential customers to your company. – Richard, Maricopa County Judicial Branch Security, 2017
Alicia is an outstanding staff member. She was very thorough in taking my order for Patriot Pen Plaques and she was such a personable individual. I was so impressed with her handling Lane’s business. She is a true representative of Lane Awards. I will continue to use Lane Awards with our VFW Auxiliary business in the future and recommend to others to use Lane Awards. Alicia is the best.Thank you for giving me this opportunity to recognize Alicia. – Lois, VFW, 2016
Hi Alicia, Again, thank you and your staff for doing such a great job on the Bus Roadeo trophies. Everyone thought that they looked great- the general managers raved about how nice the trophies turned out. – Susan, Valley Metro, 2016
Dear Lane Award team, it is very useful that you have this designated email address to give praise to helpful members of your staff. I want to leave a very positive review of Michael. He has absolutely gone above and beyond to help us out with our fiber cloth printing. We have decided on a few changes along the way, and he has been friendly and accommodating throughout the process, despite our indecisiveness. I greatly appreciate everything he has done for us, and we’re looking forward to receiving our cloths! – Elise, 2BFueled, 2016
Thank you, Jaime and Alicia, Thank you SO MUCH for helping us with a last-minute request for a custom plaque for Sen. John McCain. Late on Friday night, we learned that Sen. McCain was going to come to St. Mary’s Food Bank for a visit and to deliver his annual donation. When we realized that he and Cindy have been steady supporters for the last 26 years, we felt that one of your custom plaques was the ideal way to show him our appreciation. With just four hours notice, you were able to create this plaque. He was thrilled with this custom, personalized gift. He kept reading it and saying, “thank you – this is so special – thank you.” We are thrilled and honored to be your partner and we THANK YOU for coming through for us! Thanks,– Lisa, St. Mary’s Food Bank Alliance, 2015
Mack,Good afternoon.The plaques are perfect! You all do beautiful work which touches many lives. It is a joy to see the beaming face of a person receiving your “works of art” with their name and accomplishments inscribed on them.Thank you VERY much! It’s fun working with you and everyone at Lane. – Lee, State of AZ HR Manager, 2015
Good Morning Alicia & Team, Thank you for your assistance & great service! We are always treated with excellent customer service by all and appreciate it very much. Best Regards. – Pat, Dress For Success, 2015
Good Morning, I wanted to take a moment to thank Lane Award for great quality products as well as superb customer service. Alicia represents your organization with great care and excellent customer service. I appreciate Alicia’s ability to go the extra mile, during my first visit, I wasn’t sure what type of award would best fit our needs, she patiently walked me thru various styles until we found the perfect glass award. In addition, Alicia was instrumental in keeping me informed and meeting our short deadlines on both of our recent orders.
On behalf of our organization, we commend your team for a job well done. Thanks again. – Betty, DES,2015
The Las Vegas Sales Awards event was great. I wanted to tell you how spectacular the new awards looked this year. I got so many compliments on them and the management group absolutely loved them. Each one was perfect! So, they were a big hit and I just wanted to thank you for your help again this year. – Kathy, Sylvan Learning Centers
A big “thanks” goes to Lane Awards for all of their help and support in working with our company regarding promotional awards. We “appreciate” it! – Duke, Farnam Companies, Inc.
I just picked up the set of bookends and they look awesome- very professional and solid. Rob will like them.  Thank you so much for working with me and turning these around for me so quickly! – Jon, Honeywell Aerospace
Tracy in Vegas said the awards arrived yesterday and she took a quick peak and so far they look great. I’m flying out to Vegas on Wednesday next week to set up, so i’ll get to look at them then. Thanks for all your help and hard work on this. It’s much appreciated and as always, it’s a PLEASURE to work with you! – Oneda, Journal Broadcast Group
Your timing was absolutely perfect. I made sure that everyone knew what great lengths you went through to get the replacement to us. I can’t thank you enough for the quick response and “Special Delivery” of the replacement piece. You are the best! – Laura, State Farm Insurance
I just wanted to tell you how thrilled we are with the award. It is absolutely perfect. This is an annual award that we will be doing so I’ll certainly be in touch with you same time next year if not before! – Trish, True West Magazine
The event was great, and the awards were outstanding! Thank you for all the assistance, and for putting up with me. The shirts were a hit, and Bruce has been tasked with going around the staff and identifying who would like to buy shirt. We will place an order next week. I will start work much earlier next time to make it easier for both your organization and mine. – Adam, US Army

Client Award Presentation Photos/Videos

Arizona Agricultural Education/FFA Foundation presented the Blue & Gold award to the Kemper & Ethel Marley Foundation, and the Agriculturalist of the Year award to Dennis Bagnall at the 3rd annual FFA Blue & Gold Gala – 2019

Tonight We Honor Bob Baum Who Spent 43 Years with the Associated Press
Covering the Phoenix Suns! – 2019

ASBA (Arizona Small Business Association) Small Business Champions of the Year Awarded to
Governor Ducey and Secretary of State Reagan – 2018

Southwest Diesel & Electrical Awards Presentation – 2018

CopperPoint Insurance Team Celebrates a Win for Raising the Most Funds for the JDRF One Walk for Type 1 Diabetes – 2018

Valley Metro Celebrates Skills of Operations & Maintenance Staff at Rail Rodeo – 2018

HeartEffect – Heart Hero of the Valley | February 2018

St. Mary’s Food Bank Alliance Recognizes Barro’s Pizza for Their Generous Support – 2017

City of Phoenix Public Works | Solid Waste Division ‘City Road-E-O’ – 2017

Luis Gonzalez, recipient of the Arizona Diamondbacks ‘Heart of a Champion’ Scholarship – 2016

Valley Metro Celebrates Skills of Operations Staff at Bus Roadeo – 2016




St. Mary’s Food Bank Alliance and Senator John McCain – 2015

Senator John McCain holding his custom award after delivering his annual donation to St. Mary’s Food Bank.


The Phoenix Suns and National Bank of Arizona – 2015

The Phoenix Suns and National Bank of Arizona, the official banking partner of the Suns, announce the Amazing Rewards, Amazing Women program, which will recognize Valley women who go above and beyond to serve their communities. In a halftime ceremony at center court, honorees are presented with a beautiful acrylic award produced by Lane Awards.


Phoenix Children’s Hospital – 2015

Phoenix Children’s Hospital houses the latest in 3-D printing technology. The hospital’s Cardiac 3D Print Lab produces patient specific models for surgical planning, family consultation, and medical education. Over the past three years the lab has produced more than 200 3-D models of hearts for surgical and interventional planning. The lab has also produced models for skeletal structures, blood vessels, ears medical device replicas, and brains for various clinical purposes.

On April 23rd, Phoenix Children’s Hospital held a one-of-a-kind event. The hospital brought together families who were impacted by the care provided by 3D printing. Each family was given a 3-D printed model to celebrate their heart journey. Lane Awards manufactured the custom awards for Phoenix Children’s Hospital.Lane was honored to be a part of this “ground breaking” event.The following video from Channel 12 news tells this amazing story.

For more information on the laboratory or how to donate, please visit Cardiac3DPrintLab.com


Arizona Association of Industries

The Arizona Association of Industries (AAI) is the largest manufacturing/industrial trade association in the state of Arizona. Founded in 1964, AAI is also the state affiliate to the National Association of Manufacturers.


Snap-on wall from Tokyo, Japan

The Snap-on wall from Tokyo, Japan represents 13 years of Lane Manufacturing awards. Each year a particular theme is chosen to be used on the Snap-on Tools award. The theme is the motivating statement that guides all sales personnel for that year and it is also the graphic that is on all promotional merchandise for that calendar year.


Anti-Defamation League

The immediate object of the League is to stop, by appeals to reason and conscience and, if necessary, by appeals to law, the defamation of the Jewish people. Its ultimate purpose is to secure justice and fair treatment to all citizens alike and to put an end forever to unjust and unfair discrimination against and ridicule of any sect or body of citizens.