Seena Magowitz Foundation | “Steppin’ Up”
The Challenge:
Organizing the “Steppin’ Up Against Pancreatic Cancer™” walk for nearly 300 participants posed the challenge of providing custom-branded merchandise—hats, pedometers, and T-shirts—that were both high-quality and budget-friendly. The event aimed to raise funds for the Seena Magowitz Foundation and HonorHealth Research Institute. The timely delivery of custom items to pre-registered participants was critical to ensuring a seamless experience.
The Solution:
We provided premium, yet affordable merchandise aligned with the event’s branding. Custom hats, pedometers, and T-shirts were shipped directly to pre-registered participants ahead of the walk at ASU’s Mountain America Stadium. By handling all aspects of the product sourcing and shipping logistics ourselves, we ensured timely delivery while staying within budget.
The Result:
The event raised over $70,000 for pancreatic cancer research, exceeding expectations. Nearly 300 participants walked in solidarity, surpassing 1 million steps. The custom gear motivated participants and directly supported vital cancer research, driving both awareness and financial impact for the cause.
Prospect Medical System | “One-of-a-Kind”
The Challenge:
Prospect came to us seeking a new, custom appreciation award to motivate their employees. They wanted an award that felt special, stood out, and was within budget. Additionally, they were looking for an alternative to traditional appreciation awards that would better resonate with their team.
The Solution:
We collaborated with the client to create a one-of-a-kind, custom appreciation award that was both impactful and functional. The design featured a sleek, modern look that would serve as a meaningful keepsake. To offer something different from the traditional award, we suggested an elegant, custom-designed paperweight, blending practicality with sophisticated design. This alternative allowed the award to have a lasting presence on employees’ desks while also being a constant reminder of their achievements.
The Result:
The client was thrilled with the final design, which exceeded their expectations in both quality and aesthetic. Employees were highly motivated by the unique and personalized appreciation award, which felt both valuable and meaningful. The paperweight option was well received, offering a practical yet elegant alternative to traditional awards. The new design successfully aligned with the company’s employee engagement goals while remaining cost-effective, delivering both impact and value.
Lark Health | “Healthy & Easy”
The Challenge:
Lark, a fully remote company, wanted to create a welcoming experience for new hires through branded swag kits. However, they faced the logistical challenge of managing and distributing the kits to employees scattered across various locations in the United States. Lark needed a solution that was cost-effective, efficient, and would save them time by handling all the logistics and distribution.
The Solution:
We developed custom swag kits that aligned with Lark’s brand, featuring their signature lime green color. The kits included health-focused items like measuring scoops, portion plates, citrus peelers, and strainers—products that were both practical for employees and aligned with Lark’s wellness-oriented image. We also designed the kits to double as marketing tools. By leveraging bulk purchasing, we ensured Lark received the best price for quality items. To streamline logistics, Lark simply provided us with an Excel file of names and addresses, and we handled the rest. We drop-shipped the swag kits directly to each employee, saving Lark the hassle of managing individual shipments.
The Result:
Lark successfully welcomed new hires with branded, useful swag kits while staying within budget. The kits not only served as a thoughtful gesture but also as an effective marketing tool. Outsourcing the logistics allowed Lark to focus on their core business, ensuring a seamless, efficient process that enhanced employee engagement from day one.
ePromos | “Giving Back”
The Challenge:
ePromos sought to leverage its core business — promotional products — to make a meaningful impact in the community. The company aimed to support nonprofits, raise awareness for important causes, and assist at-risk veterans, particularly those transitioning from homelessness to civilian life.
The Solution:
ePromos launched its giveback program, consisting of three key initiatives: ePromos for Good, ePromos Cares, and Backpacks for Life (BFL). Through Good, the company donates $500 worth of promotional products to a different nonprofit each month. In partnership with BFL, ePromos created custom backpacks designed for veterans’ specific needs. Additionally, the company supports BFL through email campaigns, social media, and charity event participation.
The Result:
ePromos’ giveback efforts boosted visibility for nonprofits and BFL, reaching a wider audience via digital channels. The company’s direct support to veterans and advocacy work reinforced its reputation as a socially responsible business. Employees were engaged and proud to contribute to meaningful causes. The initiative showcased how promotional products can raise awareness and create real impact.
*2024 PPAI Pyramid Awards
Sonic Promos | “I love the 90’s”
The Challenge:
Sonic Promos needed a creative way to celebrate its 25th anniversary and boost brand awareness. Their self-promotional mailings, a core marketing strategy, had to stand out in a crowded market and engage existing clients. The challenge was to create a memorable, on-brand campaign that would spark conversation, strengthen client relationships, and ultimately drive sales.
The Solution:
Sonic Promos turned to nostalgia with a three-part, ’90s-themed mailer campaign sent over the course of the year.
- Mailer 1: A Bluetooth speaker shaped like a mixtape, with a “Totally ’90s” playlist insert.
- Mailer 2: A plush Dolly the Sheep (a nod to the ’90s cloning trend), packaged with a membership card for the Sonic Promos Client Club in a Beanie Baby-inspired box.
- Mailer 3: Clients were invited to choose between a fanny pack or bucket hat via an online redemption portal.
The campaign blended fun, nostalgia, and creativity to engage clients and keep Sonic Promos top of mind.
The Result:
The campaign resulted in a 10.7% increase in sales from clients who received the mailers. Additionally, two clients adopted the concept for their own campaigns, amplifying its success. The initiative reinforced Sonic Promos’ brand as innovative and connected with clients in a meaningful, memorable way.
*2024 PPAI Pyramid Awards
U-Haul | “Uniquely Yours”
The Challenge:
U-Haul wanted to create a brand presence that was unique and distinct from its competitors. They needed a design that not only reflected their brand identity but also helped them stand out in a crowded market.
The Solution:
To tackle this challenge, we created a design for the Top 100 Self Storage Facilities Award that blended their signature colors with a sleek, modern aesthetic. The design was created with the intention of being eye-catching, while also aligning with U-Haul’s overall brand aesthetics.
The Result:
The winners were thrilled about the new design and U-Haul, in turn, was thrilled by the overwhelmingly positive feedback, which surpassed their expectations. This success drove additional engagement, motivating the facilities to sell more products and services, ultimately benefiting U-Haul’s broader business goals.
Telkom | “Happiness Prevails”
The Challenge:
Telkom had previously used an award that did not move the needle for them. They wanted a new design that would be more meaningful and impactful for their very important 10-year team members.
The Solution:
To meet Telkom’s needs, Lane designed a crystal award that embodied the company’s criteria. The award was elegant and had a heavy, high-quality feel to it. It also incorporated a full-color logo, ensuring that the design was visually striking.
The Result:
The recipients were overjoyed with the new design, and Telkom was very appreciative of how the awards turned out. The outcome not only reinforced the value of meaningful recognition, but it was also an award that truly checked all the boxes for Telkom, from visual appeal to emotional impact.
Metro Tech | “Back Breaker No More”
The Challenge:
Metro faced a major challenge of transporting 15-20 coolers to multiple recruitment events, which was cumbersome and time-consuming. They needed to simplify the process, make it easier to transport, and be easily identifiable in the field.
The Solution:
We provided the perfect solution with IGLOO’s 125-quart cooler, which we beautifully imprinted with Metro’s logo. The coolers were equipped with wheels for easy transport, reducing the need for multiple coolers. Just 4 of these branded wheeled coolers replaced the 15-20 coolers they had been using.
The Result:
Metro’s event staff were over the moon with excitement. The coolers not only made transportation significantly easier but also spared a lot of effort—helping to SAVE A LOT OF PEOPLE’S BACKS in the process. The branding also ensured the coolers were easily identifiable at every event.
Penn State University | “Health Bodies Project”
The Challenge:
Penn State University’s “Health Bodies Project” sought to increase children’s exposure to fruits and vegetables – how each fruit or vegetable grows and why they are good for them. They also provide families with guidance on shopping, storing, cooking, and eating in a way that improves dietary patterns and overall health for the entire family.
The Solution:
We created a beautifully branded Refrigerator/Freezer Thermometer for the “Health Bodies Project” as a customized tool to help them teach young children healthy habits and food safety.
The Result:
The Refrigerator/Freezer Thermometer was the perfect fit for their program. The refrigerator & freezer scale highlighted on the thermometers ensure families that their appliances are operating in a safe temperature zone. Storing foods at the proper temperature increases the shelf life & food safety.
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